Central to MSI’s research program is the belief that academics and practitioners can mutually benefit from interacting throughout the process of planning, conducting, and reporting research. Currently, researchers from universities worldwide represent MSI’s academic constituency.
Full-time faculty members at colleges or universities with a doctoral degree in marketing or a related field are invited to apply for academic membership. Those who qualify are invited to attend most MSI conferences and receive free access to most PDF documents as well as discounts on MSI publications. To apply, go to Apply for Academic Membership.