Research on real-world marketing problems
Every two years, the Marketing Science Institute asks its member company trustees to articulate their most pressing business concerns. This input from representatives of many of the world’s leading companies informs MSI's research agenda for the two years that follow, guiding funding decisions as well as special research initiatives and competitions.
More on MSI Research Initiatives:
- Overview of the MSI Research Program
- Research Competitions and Calls for Papers
- Obtain Research Support
- Submit a Working Paper
- Young Scholars
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