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Articles
Must-reads from Jean-Pierre Dubé
Journal curations and marketing insights from our Academic Trustees
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Articles
2018 MSI Scholars Announced
Announcing the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a four day retreat in Breckenridge, CO
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Videos
Marketing at a Privacy Crossroads
Webinar with Wal-Mart Chief Privacy Officer Jonathan Avila
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Reports
Why Do Some Things Catch on?
Jonah Berger and Grant Packard look at differentiation and cultural success.
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Articles
Q&A with Executive Director Carl Mela
"The ability to create outstanding engagement at the customer level has never been greater."
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Reports
User Personality Traits and Online WOM
The right sender-receiver match can boost brand appeal and sales.
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Reports
Decision Support to Optimize Media Allocation Spend
Our top downloaded paper for 2017, by Sandy Jap and Timothy Gilbride
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