Social Media Intelligence
Webinar featuring Wendy Moe
NYC Regional Knowledge Networking Event
Dec 9, 2014 Columbia Business School
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Research Priorities 2014-2016
“Every two years, we go through a very thorough process to understand the research needs and knowledge gaps that cut across our member companies. Then we make sure we deliver,"
"The product experience is your most important investment. Make it so special and so wonderful that people will want to have that experience again."
Why you should thank your customers for positive feedback: Study finds 50% boost in customer repatronage.
Clay Voorhees, Paul Fombelle, Alexis Allen, Sterling Bone, and Joel Aach posit that positive feedback from satisfied customers provides firms with an opportunity to create a new moment of truth.
MSI marketing leaders share some of their core beliefs about marketing.
Duke’s Carl Mela talks about transforming marketing data into great insights.