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Videos
Think Socially: Identifying Opportunities for Value-Driving Social Media Marketing
Andrew Stephen, University of Pittsburgh, discusses social media content strategy.
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Videos
Shop Till You Drop: Contemporary Issues in Shopper Insights
J. Jeffrey Inman, University of Pittsburgh, discusses the impact of mobile technology on in-store decision making.
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Articles
What Marketers Are Talking About (February 2014)
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
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Articles
Marketing Insights on New Product Growth
How does innovation grow sales over time? In Innovation Diffusion and New Product Growth, Eitan Muller, Renana Peres, and Vijay Mahajan summarize research on this important marketing question.
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Articles
What Engagement Metrics Can Tell Marketers
Firms who rely on customer satisfaction measures to understand a product’s value may not be getting the whole picture.
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Articles
Five Things I Know About Marketing
CBS Corporation’s Chief Research Officer David Poltrack shares some of his core beliefs about marketing.
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