Featured

Must-reads from Jean-Pierre Dubé
Journal curations and marketing insights from our Academic Trustees
More>

2018 MSI Scholars Announced
Announcing the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a four day retreat in Breckenridge, CO
More>

Marketing at a Privacy Crossroads
Webinar with Wal-Mart Chief Privacy Officer Jonathan Avila
Watch Video>
Why Do Some Things Catch on?
Jonah Berger and Grant Packard look at differentiation and cultural success.
More>

Q&A with Executive Director Carl Mela
"The ability to create outstanding engagement at the customer level has never been greater."
More>
User Personality Traits and Online WOM
The right sender-receiver match can boost brand appeal and sales.
More>
Decision Support to Optimize Media Allocation Spend
Our top downloaded paper for 2017, by Sandy Jap and Timothy Gilbride
More>