Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Marketing in the Consumer Internet
September 30, 2016
Fall Board of Trustees Meeting:
Marketing in the Real-Time Future
Westin St. Francis, San Francisco, CA
November 10-11, 2016
Harnessing Marketing Analytics for Business Impact
UCLA Los Angeles, CA
February 8-9, 2017
View speaker highlights from our Spring 2016 Board of Trustees Meeting
Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein received the 2015 Top Download Award.
“Managers are faced with an overwhelming set of issues and challenges relating to customer experience. They need empirically-based guidance for best practices and new approaches to customer experience management today,” noted Executive Director Kay Lemon.
The 2015-2016 Gary Lilien ISMS-MSI Practice Prize was awarded to Stephen Anderson-Macdonald, Stanford University, Rajesh Chandy, London Business School, and Bilal Zia, World Bank, for “The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank.”