MSI: Marketing Science Institute
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MSI Publications

Mind the Gap: New Approaches to Understanding Customer Decision-Making

Inigo Gallo, UCLA, and Dante Pirouz, University of California, Irvine, 2009 [09-301]

Do DVRs Influence Consumers' Brand Purchases?

Bart Bronnenberg, Jean-Pierre Dubé, and Carl Mela, 2009 [09-208]

A Dynamic Model of Sponsored Search Advertising

Song Yao and Carl Mela, 2009 [09-207]

Robinson-Patman and Its Implications: An Empirical Analysis

Tansev Geylani, Anthony Dukes, Ryan Luchs, and Kannan Srinivasan, 2009 [09-206]

A Survey of Research on Advertising in a Recession

Gerard J. Tellis and Kethan Tellis, 2009 [09-205]

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch and Walter Van Dyck, 2009 [09-105]

Boundaries of Self-Expression: Identity Saturation and Brand Preferences in Consumer Choice

Alexander Chernev and David Gal, 2009 [09-104]

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles, Neil A. Morgan, and Lopo L. Rego, 2009 [09-103]

How Important Are Brands? A Cross-category, Cross-country Study

Marc Fischer, Franziska Voelckner, and Henrik Sattler, 2009 [09-102]

Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior

Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield, 2009 [09-101]

How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital

Manoj K. Agarwal and Guido Berens, 2009 [09-100]