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Videos
"Employee-Based Brand Equity
Presented by Nader Tavassoli, London Business School at MSI's conference, "Brands in the Balance: Managing Continuity and Change," on February 11-12, 2014. (Edited highlights)
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Conferences
UPCOMING CONFERENCE: The Future of Marketing in a Multi-Channel & Multi-Screen World - May 15–16, 2014
Please join us to examine marketing success factors in a multi-channel and multi-screen world.
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Articles
Are Multichannel Customers Always More Valuable?
Channel customer value depends on product category and perceived risk.
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Conferences
UPCOMING CONFERENCE: Making Customer Centricity Profitable - June 4, 2014
In this one-day workshop, Peter Fader will convey what executives really need to know about customer centricity.
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Articles
Timing Boosts Impact of Positive Online Reviews
Positive reviews most valuable when written closely after the product experience.
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Articles
Why Inventory Showrooms Benefit Internet Retailers
A new study based on data from WarbyParker.com shows that giving customers better “fit and feel” product information can deliver substantial demand- and supply-side benefits.
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Articles
Gleaning Marketing Insights from Brain Data
Can measures of brain activity provide new insights that go beyond the findings of other methods of consumer research?
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Articles
What Marketers Are Talking About (March 2014)
What’s new and newsworthy on the marketing front - mobile marketing, big data, online reviews, multichannel, and more.
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