MSI Welcomes New Executive Director Katherine N. Lemon

Learn More

 

Frontiers of Marketing

Top academic experts discuss research findings and managerial implications of top-tier MSI research priorities such as customer experience, social media and social networks, and marketing analytics for a data-rich environment.

Jul 30 – Jul 31, 2015

 

Three Branding Trends You Need to Know

Webinar featuring David Aaker, University of California, Berkeley

July 8, 2015 @ 1pm ET

 

Immersion 2015

Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees, and attendance will be limited.

Sep 17-18, 2015

 

Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

Learn More About MSI

 

Get Connected

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media