Workshop on the Behavioral Economics of Innovation

May 18, 2012
Harvard Innovation Lab (i-lab), Boston, MA

Retailing in a Global, Multichannel World

June 20, 2012
Fashion Institute of Technology, New York City

John Deighton Featured in Marketing Management

In the spring 2012 issue of Marketing Management, editor Gordon Wyner interviews MSI Executive Director John Deighton, Harvard Business School. [is that enough?]

2012 Robert D. Buzzell Best Paper Award Announced

Academic Trustee Venky Shankar Wins Mahajan Award

MSI Announces "Ideas Challenge" Winner

2011-2012 Gary Lilien ISMS-MSI Practice Prize Award

2011 Alden G. Clayton Winners Announced

Consumer Insights: Findings from Behavioral Research

“A field guide to the fascinating territory of consumer behavior research.”
—Scott McDonald, Condé Nast Publications, Inc.

“Brings together a wealth of consumer insights in an easily readable format, with compelling managerial implications… a ‘must read’.”
—Jan-Benedict E.M. Steenkamp, University of North Carolina, Chapel Hill.

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Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency

Alvin J. Silk, 2012 [12-104]

Doing Well by Doing Good: The Benevolent Halo of Social Goodwill

Sean Blair and Alexander Chernev, 2012 [12-103]

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Savannah Wei Shi and Jie Zhang, 2012 [12-102]

Capturing the “First Moment of Truth”: Understanding Point-of-Purchase Drivers of Unplanned Consideration and Purchase

Yanliu Huang, Sam K. Hui, J. Jeffrey Inman, and Jacob A. Suher, 2012 [12-101]

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

David A. Schweidel, Wendy W. Moe, and Chris Boudreaux, 2012 [12-100]

Distinguishing among Mechanisms of Social Contagion in New Product Adoption: Framework and Illustration

Raghuram Iyengar, Christophe Van den Bulte, and Jeonghye Choi, 2011 [11-119]

The Role of Menu Organization in Food Choice

Jeffrey R. Parker and Donald R. Lehmann, 2011 [11-118]

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Koert van Ittersum, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan, 2011 [11-117]