“MSI 50: Years Ahead” website
 
MSI’s history in words and photos, upcoming events, and “Leader Interview” series
 

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Marketing on the Move: Understanding the Impact of Mobile on Consumer Behavior

February 27, 2012
The Wharton School, University of Pennsylvania, Philadelphia, PA

Spring 2012 Trustees Meeting: Organizing to Do the Work of Marketing

April 19, 2012
InterContinental, Boston, MA

In memoriam: Muriel G. Saver

2011 Alden G. Clayton Winners Announced

Roland Rust receives AMA Irwin/McGraw-Hill Award

New: Consumer Insights: Findings from Behavioral Research

“A field guide to the fascinating territory of consumer behavior research.”
—Scott McDonald, Condé Nast Publications, Inc.

“Brings together a wealth of consumer insights in an easily readable format, with compelling managerial implications… a ‘must read’.”
—Jan-Benedict E.M. Steenkamp, University of North Carolina, Chapel Hill.

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Insights from MSI (Fall 2011)

Newsletter, 2011 [11-insfa]

On Brands and Word of Mouth

Renana Peres, Ron Shachar, and Mitchell J. Lovett, 2011 [11-111]

How Interest Shapes Word-of-Mouth over Different Channels

Jonah Berger and Raghuram Iyengar, 2011 [11-110]

Connected Families: How Consumption Practices Survive Distance

Amber M. Epp, Hope Jensen Schau, and Linda L. Price, 2011 [11-109]

Is the New Product Yours or Mine? A Linguistic Perspective on Composite Brand Extensions

Meng-Chun Tsai, Yung-Chien Lou, Lien-Ti Bei, and Kent B. Monroe, 2011 [11-108]

Does Online Chatter Really Matter? Dynamics of User-generated Content and Stock Performance

Seshadri Tirunillai and Gerard J. Tellis , 2011 [11-107]

Consumer Response to User-generated Advertising: The Effects of Disclosing Consumers as Ad Creators

Debora V. Thompson and Prashant Malaviya, 2011 [11-106]