A Year at MSI

A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.

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Immersion 2017

Last call for nominations for Immersion 2017!

October 12-13, 2017
Boston, MA

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Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

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Integrated Customer Retention Management

Leading academic researchers will help attendees explore customer retention measurement, campaign effectiveness, and other practical problems that many companies experience.

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Get Connected


Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.



Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.



The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.


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