Behavioral Economics and Beyond: Insights and Applications
Mar 12 – Mar 13, 2015
Katherine N. Lemon Named 2015-17 MSI Executive Director
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
How has consumer behavior research has changed the way marketers should plan and marketing researchers should measure..
Xiao Liu (Carnegie Mellon University) and Adelle X. Yang (University of Chicago)