Data, Disruption, and the New Media Landscape
Feb 24 – 25, 2016, Stern School of Business, New York
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
MSI Welcomes New Executive Director Katherine N. Lemon
Defining, Nurturing, Protecting, and Measuring Reputation: How To Manage Your Most Important Marketing Asset
Oct 29, 2015 - Webinar featuring Paul Argenti, Tuck School of Business, Dartmouth College @ 1 p.m. ET
“Your Action Is Needed”: The Effect of Website-Initiated Participation on User Contributions to Content Websites
Content websites rely on user contributions, but to what degree marketers can actively influence user participation and contributions?