Behavioral Science 2018: Customer Experience
At this conference, we will examine the customer experience through the lens of recent advances in the behavioral sciences.
Spring 2018 Board of Trustees Meeting: The Why Behind the Buy
At this Trustees' event, we will explore how and why customers decide to buy
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Our top downloaded paper for 2017, by Sandy Jap and Timothy Gilbride