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Articles
The surprising social benefits of digital content interactions
Interacting with others in social media makes people feel more connected to others, and recent research by George Washington University professors Donna Hoffman and Thomas Novak shows that interactions with digital content can have a similar effect.
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Articles
What Marketers Are Talking About (Nov 2013)
What’s new & newsworthy on the marketing front.
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Articles
Getting More-Reliable “Intelligence” from Social Media Data
Marketers are turning to social media data to understand consumer sentiment, but do current metrics offer a reliable picture of how consumers feel about their brands?
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Articles
Why Marketers Should Aim for “Ordinary” Influencers
Twitter study by Microsoft Research’s Duncan Watts shows “everyone’s an influencer.” Here’s why that matters to marketers.
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Reports
Does crowdsourcing produce more-innovative ideas?
Andrew Stephen, Peter Pal Zubcsek, and Jacob Goldenberg investigate whether online crowdsourcing leads to positive or negative outcomes in terms of idea innovativeness.
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December Conference on Social Media and Social Networks
New findings on social media analytics, influence on Twitter, using customer networks to drive sales, creating a “social business,” and more—with Microsoft Research’s Duncan Watts, Wharton’s Christophe Van den Bulte, and other marketing thought leaders.
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Videos
How Real-Time Brand Behavior Builds Trust in the Social Era
Laurie Coots, formerly Chief Marketing Officer, TBWA\Worldwide, outlines the challenges of managing brands in the “social era” and offered stories about brands and companies that are doing it well.
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Reports
Positive versus Negative e-Sentiment and the Market Performance of High-Tech Products
Tracks online buzz and analyzes its impact on brand sales via econometric modeling.
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The Power of Content-Integrated Advertising
Which online ads motivate consumers to buy? A recent study finds that content-integrated advertising, especially if it is initiated by the customer, is the single most effective tool for convincing consumers to make purchases on the Web.
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Articles
2012-14 Research Priorities
What are marketers’ top concerns?
MSI Trustees call for new thinking and research on customer insights, the purchase journey, and big data, among other marketing challenges
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