Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Learn to Think
Like a Disruptor
Marketing Science Institute
November 30, 2016
Harnessing Marketing Analytics for Business Impact
UCLA Los Angeles, CA
February 8-9, 2017
5 Things I know about Marketing from Duke's Christine Moorman
Beyond “digital marketing”, new technologies are rapidly changing the way customers interact with companies, brands, products, services, and other customers in the physical and virtual worlds.
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey?
View speaker highlights from our Spring 2016 Board of Trustees Meeting
Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein received the 2015 Top Download Award.
The 2015-2016 Gary Lilien ISMS-MSI Practice Prize was awarded to Stephen Anderson-Macdonald, Stanford University, Rajesh Chandy, London Business School, and Bilal Zia, World Bank, for “The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank.”