June 25, 2013
New York University, Stern School of Business, New York, NY
September 19, 2013
The Liberty Hotel, Boston, MA
October 15, 2013
Columbia University, New York, NY
Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin received the award for their Journal of Marketing article, "The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin."
In April, MSI welcomed two new Academic Trustees: Kusum Ailawadi of Dartmouth College and Rob Kozinets of York University.
Kevin Lane Keller will be MSI Executive Director for 2013-15. He succeeds John Deighton of the Harvard Business School, and will begin his MSI appointment in July 2013.
Andrew T. Stephen, Peter Pal Zubcsek, and Jacob Goldenberg, 2013 [13-112]
Hee Mok Park and Puneet Manchanda, 2013 [13-111]
Peter N. Golder, Julie R. Irwin, and Debanjan Mitra, 2013 [13-110]
Jordan Etkin and Rebecca K. Ratner, 2013 [13-109]
Gil Appel, Barak Libai, and Eitan Muller, 2013 [13-108]
Marco Bertini, Daniel Halbheer, and Oded Koenigsberg, 2013 [13-107]