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Conferences
IMMERSION 2014
Now in its 7th year, Immersion 2014 introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees.
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Articles
What Marketers Are Talking About (July2014)
What’s new and newsworthy on the marketing front—
from the Marketing Science Institute.
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Reports
Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry
Illustrates how changes in one side of a two-sided market (advertising) can affect prices on the other side (readers).
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Reports
Two Centuries of Epochal Innovation and Stock Market Bubbles
Study highlights a critical but unheralded consequence of epochal innovation: its potential role as catalyst for stock market bubbles.
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Articles
Investors Value Brands. Why Don't Balance Sheets?
Accounting might seem arcane and technical to marketers but accountants are evolving balance sheets to include brands and they are doing this without reference to marketers.
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Articles
Five Things I Know About Marketing—UCLA’s Dominique Hanssens
Dominique Hanssens talks about the rewards of customer delight, the dangers of siloism, and the power of the marketing mix.
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Reports
Innovation Success: The Overlooked Role of the Retailer
How retailers help new products achieve success. Working paper by Lamey, Deleersnijder, Steenkamp and Dekimpe
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Articles
Crowded Subways Boost Mobile Ad Response
A study of nearly 11,000 mobile users found that purchase rates increase as a function of crowdedness in subway trains—as much as 60% higher for the most crowded trains.
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Articles
How Social Media Data Becomes Marketing Intelligence
While social media data are large scale, timely, and inexpensive, they also present a host of challenges, including differences across social media platforms and selection bias.
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Videos
New Frontiers in Generating Customer Insights
Ravi Dhar, The Yale Center for Customer Insight, discusses "New Frontiers in Generating Customer Insights: A Theory-Based Approach to Best Practices" at MSI's Trustees Meeting in Boston on April 10-11, 2014
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Articles
Marketers’ Top Concerns Frame 2014-16 Research Priorities
With input from representatives of many of the world’s leading companies, MSI develops a research agenda that focuses academic attention on marketers’ top issues.
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