Consumer Culture Matters: What Marketers Need to Know
June 8, 2016
Gaining REAL Insights from Social Media
Menlo Park, California
July 20-21, 2016
Marketing in the Consumer
Internet of Things
September 30, 2016
Harnessing Marketing Analytics for Business Impact
UCLA Los Angeles, CA
February 8-9, 2017
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein received the 2015 Top Download Award.
“Managers are faced with an overwhelming set of issues and challenges relating to customer experience. They need empirically-based guidance for best practices and new approaches to customer experience management today,” noted Executive Director Kay Lemon.