Introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees, and attendance will be limited.
Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees, and attendance will be limited.
Frontiers of Marketing
Top academic experts discuss research findings and managerial implications of top-tier MSI research priorities such as customer experience, social media and social networks, and marketing analytics for a data-rich environment.
MSI Welcomes New Executive Director Katherine N. Lemon
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
In a recent MSI survey, 52% of respondents selected “analytic skills” as the most important qualification for new marketing hires. A recent webinar featuring Accenture Digital’s Conor McGovern addressed the challenges of the data-driven future that these marketers envision.
Webinar recording focuses on the challenges of and strategies for deeply embedding advanced analytics in the organization.
The questions raised by members in the 2014-16 research priority-setting process were used to curate MSI content going back as far as 2000.