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Conferences
Behavioral Economics and Beyond: Insights and Applications
How has consumer behavior research has changed the way marketers should plan and marketing researchers should measure..
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Articles
5 Things I Know About Marketing – Duke’s Gavan Fitzsimons
“Far more occurs outside of conscious awareness than most marketers would like to admit,” says Duke's Gavan Fitzsimons.
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Videos
The New Emerging Market Multinationals: Disrupting Markets and Building Brands
Webinar featuring Amitava Chattopadhyay, INSEAD
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Reports
How Free Digital Products Grow
A fierce battle is being waged among “freemium” and “premium” business models.
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Articles
What Marketers Are Talking About - February 2015
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
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Videos
Creating Products that Captivate Customers
Peter Boatwright, Carnegie Mellon, discusses why product emotions are critical to the long-term success of a product.
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Articles
MSI 2014-16 Research Priorities
With input from representatives of many of the world’s leading companies, MSI develops a research agenda that focuses academic attention on marketers’ top issues.
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