The New Media Landscape
May 8, 2008
IESE Business School, Barcelona, Spain
Innovation and Co-Creation
June 16, 2008
Hotel 1000, Seattle, WA
Winners of 2008 Robert D. Buzzell MSI Best Paper Award Announced
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” by Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry, Jr., 2006 (MSI Report No. 06-107).
Online User Comments versus Professional Reviews: Differential Influences on Pre-release Movie Evaluation
Anindita Chakravarty, Yong Liu, and Tridib Mazumdar, 2008 [08-105]
Getting Marketing Back in the Boardroom: Understanding the Drivers of Marketing’s Influence within the Firm
Peter Verhoef and Peter Leeflang, 2008 [08-104]
A New Approach to Modeling the Adoption of New Products: Aggregated Diffusion Models
Olivier Toubia, Jacob Goldenberg, and Rosanna Garcia, 2008 [08-103]
Feeling Superior: The Impact of Loyalty Program Structure on Customers’ Perceptions of Status
Joseph Nunes and Xavier Drèze, 2008 [08-102]
Building with Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
Koen Pauwels and Scott A. Neslin, 2008 [08-101]
A Meta-analysis of Personal Selling Elasticities
Sönke Albers, Murali Mantrala, and Shrihari Sridhar, 2008 [08-100]
