MSI Welcomes New Executive Director Katherine N. Lemon

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Frontiers of Marketing

Top academic experts discuss research findings and managerial implications of top-tier MSI research priorities such as customer experience, social media and social networks, and marketing analytics for a data-rich environment.

Jul 30 – Jul 31, 2015


Three Branding Trends You Need to Know

Webinar featuring David Aaker, University of California, Berkeley

July 8, 2015 @ 1pm ET


Immersion 2015

Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees, and attendance will be limited.

Sep 17-18, 2015


Innovation Through Connections

MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.

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Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.



Qualified academics benefit from a relationship with MSI through access to, conferences and research opportunities.



The public is invited to enjoy partial access to content, a free e-newsletter, selected reports and more.


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