New Art and Science of Branding
September 15, 2009
InterContinental San Francisco Hotel, San Francisco, CA
Immersion Conference
October 20, 2009
Colonnade Hotel, Boston, MA
MSI Welcomes Saine Marketing in Montreal
Ruth N. Bolton Named 2009-11 MSI Executive Director
2009 Robert D. Buzzell MSI Best Paper Award Announced
| New MSI Book: Empirical Generalizations about Marketing Impact Read a review at MarketingNPV. Inside the book… Table of Contents Foreword Sample page |
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Mind the Gap: New Approaches to Understanding Customer Decision-Making
Inigo Gallo, UCLA, and Dante Pirouz, University of California, Irvine, 2009 [09-301]
Do DVRs Influence Consumers' Brand Purchases?
Bart Bronnenberg, Jean-Pierre Dubé, and Carl Mela, 2009 [09-208]
A Dynamic Model of Sponsored Search Advertising
Song Yao and Carl Mela, 2009 [09-207]
Robinson-Patman and Its Implications: An Empirical Analysis
Tansev Geylani, Anthony Dukes, Ryan Luchs, and Kannan Srinivasan, 2009 [09-206]
A Survey of Research on Advertising in a Recession
Gerard J. Tellis and Kethan Tellis, 2009 [09-205]
Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field
Stefan Stremersch and Walter Van Dyck, 2009 [09-105]
Boundaries of Self-Expression: Identity Saturation and Brand Preferences in Consumer Choice
Alexander Chernev and David Gal, 2009 [09-104]
The Effect of Brand Acquisition and Disposal on Stock Returns
Michael A. Wiles, Neil A. Morgan, and Lopo L. Rego, 2009 [09-103]
How Important Are Brands? A Cross-category, Cross-country Study
Marc Fischer, Franziska Voelckner, and Henrik Sattler, 2009 [09-102]
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, J. Jeffrey Inman, and Kirk L. Wakefield, 2009 [09-101]
How Corporate Social Performance Influences Financial Performance: Cash Flow and Cost of Capital
Manoj K. Agarwal and Guido Berens, 2009 [09-100]
