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Articles
2018-2020 Research Priorities Announced
Learn more about marketers’ strategic imperatives for the coming years
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Videos
How Blockchain Technology Changes Marketing
Webinar with Duke's Campbell R. Harvey
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Reports
Announcing the 2018 Best Paper Award
"The Dark Side of Big Data’s Effect on Firm Performance" by Kelly Martin, Abhishek Borah, and Robert Palmatier
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Articles
2018 MSI Scholars Announced
Announcing the inaugural class of MSI Scholars, a group of 34 mid-career faculty who will convene for a four day retreat in Breckenridge, CO
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Videos
Multichannel Management in the 21st Century
Webinar with Sandy Jap, Emory University
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Reports
Why Do Some Things Catch on?
Jonah Berger and Grant Packard look at differentiation and cultural success.
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Reports
User Personality Traits and Online WOM
The right sender-receiver match can boost brand appeal and sales.
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