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5 Things I Know about Marketing - Wharton’s Jonah Berger
5 Things I know about Marketing from Wharton's Jonah Berger
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Articles
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers
Beyond “digital marketing”, new technologies are rapidly changing the way customers interact with companies, brands, products, services, and other customers in the physical and virtual worlds.
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Research Grants Target CX: Getting Marketing Right in Real Time
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey?
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What Marketers Are Talking About - August 2016
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
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Videos
Speaker Highlights April 2016 Board of Trustees Meeting
View speaker highlights from our Spring 2016 Board of Trustees Meeting
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Articles
MSI Best Paper Award 2016
MSI's 2016 Best Paper investigates how customer engagement can alter—not simply augment—existing customer–company bonds.
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Most-downloaded Paper Tackles Marketing ROI “Ambiguity”
Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein received the 2015 Top Download Award.
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Articles
World Bank Research Team Wins Practice Prize Award
The 2015-2016 Gary Lilien ISMS-MSI Practice Prize was awarded to Stephen Anderson-Macdonald, Stanford University, Rajesh Chandy, London Business School, and Bilal Zia, World Bank, for “The Impact of Marketing Skills on Business Growth, Prosperity, and Survival: Insights from a Randomized Controlled Trial in Collaboration with the World Bank.”
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