MSI: Marketing Science Institute
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Conferences

The New Media Landscape

May 8, 2008
IESE Business School, Barcelona, Spain

Innovation and Co-Creation

June 16, 2008
Hotel 1000, Seattle, WA


News

Winners of 2008 Robert D. Buzzell MSI Best Paper Award Announced

“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation” by Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry, Jr., 2006 (MSI Report No. 06-107).