Thought for Food
Features the latest and best academic thinking relevant to our members in food and beverage industries.
Frontiers of Marketing
Top academic experts discuss research findings and managerial implications of top-tier MSI research priorities such as customer experience, social media and social networks, and marketing analytics for a data-rich environment.
Katherine N. Lemon Named 2015-17 MSI Executive Director
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
How can food companies market their products in ways that benefit their business and consumer health?
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."
The questions raised by members in the 2014-16 research priority-setting process were used to curate MSI content going back as far as 2000.