MSI Welcomes New Executive Director Katherine N. Lemon
Frontiers of Marketing
Top academic experts discuss research findings and managerial implications of top-tier MSI research priorities such as customer experience, social media and social networks, and marketing analytics for a data-rich environment.
Three Branding Trends You Need to Know
Webinar featuring David Aaker, University of California, Berkeley
Immersion introduces MSI member companies’ rising marketing stars to the practical benefits of scholarly research. Participants must be nominated by MSI Trustees, and attendance will be limited.
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Webinar recording focuses on the challenges of and strategies for deeply embedding advanced analytics in the organization.
The wonderful quality of marketing is that it is based on the successful blending of art and science.
How can food companies market their products in ways that benefit their business and consumer health?
The questions raised by members in the 2014-16 research priority-setting process were used to curate MSI content going back as far as 2000.