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Conferences
Behavioral Economics and Beyond: Insights and Applications
How has consumer behavior research has changed the way marketers should plan and marketing researchers should measure..
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Articles
Congratulations to the 2014 AGC Doctoral Dissertation Competition winners:
Xiao Liu (Carnegie Mellon University) and Adelle X. Yang (University of Chicago)
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Videos
What Do Members Say about MSI Conferences?
At our November 2014 Trustees Meeting, we asked members to tell us what they value about MSI conferences.
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Videos
Best of 2014: Our Top 5 Videos
Which MSI videos were most-viewed in 2014? Here's our top-five list (in order of number of views).
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Articles
Top Ten Articles in 2014
Which MSI articles were most-read in 2014? Here's our top ten list (in order of number of views).
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Articles
40 Years of MSI Research Priorities
At 40 Years, MSI Initiative Links Academic Research to Marketers’ Concerns
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Articles
MSI 2014-16 Research Priorities
With input from representatives of many of the world’s leading companies, MSI develops a research agenda that focuses academic attention on marketers’ top issues.
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