Ten Highlights from 2016
A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.
Now accepting nominations for Immersion 2017!
October 12-13, 2017
Innovation Through Connections
MSI fosters collaboration between member companies and a global network of academics to drive marketing innovation.
Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 award for most-downloaded working paper.
Conference Report (February 6-7, 2017) with the UCLA Morrison Center for Marketing and Data Analytics
"Advertising (moving images, sound and plot) is the most powerful rhetorical force of all. Digital interactivity pales by comparison."
Journal of Marketing special issue offers comprehensive review of MSI's research priority topics.
Beyond “digital marketing”, new technologies are rapidly changing the way customers interact with companies, brands, products, services, and other customers in the physical and virtual worlds.
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey?