In both the workplace and everyday life, adoption of generative AI has been much faster than for PCs or the Internet, in part because it builds on and extends these earlier technologies.  Some predict that GenAI will soon drive greatly increased productivity, but others caution that it took years to realize the potential of previous technologies. As we pivot from hype to hope, it’s time to look at where GenAI (and AI in general) is paying off and what barriers remain.

Join us for MSI’s 2025 Summit to discuss what we have learned, and what we can learn from successful use cases for both businesses and consumers.

• How are companies using AI in sales and service interactions—and how are consumers responding?
• What skill sets do analysts and marketers need to thrive—and how can managers engage and motivate them—in the transition to AI-assisted decision making?
• Will GenAI replace—or complement—other forms of marketing research and analytics?
• What is the role of human input in AI creativity and innovation, and how do consumers judge the results?
• How will AI-driven virtual and augmented reality affect the role of influencers, product reviews and other uses of social media?
• How will the “democratization” of content development and placement affect the structure of the advertising industry and the roles of different agencies?
• What are the privacy and ethical considerations of using AI to “nudge” individuals toward better decisions about their finances, health and wellness or other consumption behavior?
• Will AI help overcome—or merely reinforce—the kind of “technology gaps” among different populations that resulted from uneven adoption of previous innovations?

Why Attend the Summit

• The 2 day event is designed to include highest-value activities — networking, research feedback, and presentations – in one highly engaging event.
• As an attendee, you will be joining an exclusive gathering of top brands, marketers, and academic experts. Our speakers and attendees are among the best of the best across industry and academia.
• Like all MSI live events, the Summit is a “sales-free” intimate environment where marketing leaders can share challenges and questions with trusted counterparts across industries.
• Presentation topics have been curated by you – our member companies – to ensure that we are focusing on your most important issues and questions.
• Your input will influence the outcome of new research and solve real business challenges.
• Your team will benefit too – we’ll provide summary content and resources for your team following the Summit.

Who Can Join

The Marketing Science Institute (MSI) bridges leaders in industry and academia to create a unique community that advances the scientific practice of marketing. This pivotal, member-only event brings together the world’s best academic minds to set the agenda and work towards solutions to your biggest marketing challenges. If you’re interested in MSI membership or attending this exclusive event, contact msi@msi.org to reserve your spot today.

MSI Member Companies: Login to Your Account to Register!