Whitepaper: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report – MSI

Presentation

Whitepaper: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

Jean-Pierre Dube

University of Chicago

Dirk Bergemann

Yale University

Mert Demirer

Massachusetts Institute of Technology

Avi Goldfarb

University of Toronto

Garrett Johnson

Boston University

Anja Lambrecht

Tesary Lin

Boston University

Anna Tuchman

Northwestern University

Catherine E. Tucker

Massachusetts Institute of Technology

John Lynch, Jr.

University of Colorado Boulder

Feb 6, 2025

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