Conferences

MSI 2025 Young Scholars

The Young Scholars Program was conceived and organized nearly two decades ago by a diverse group of marketing scholars whose interests spanned all disciplines within marketing. Recognizing the lack of interactions across these domains, MSI convened a conference to bring these perspectives together and develop a cohesive class of elite scholars within marketing. Today, the biennial program continues to bring together many of the best young marketing academics in the world. MSI hosts a four-day gathering to provide a forum for these scholars to discuss their research, to encourage future collaboration, and to foster their interest in solving real-world marketing problems. The alumni of Young Scholars now number nearly 300; these academic leaders are teaching and conducting research in the top universities around the world, impacting marketing practice and theory in new and creative ways.