Working Paper
When Do Purchase Intentions Predict Sales?
Jan 1, 1997
Identifies factors that affect the predictive accuracy of purchase intentions data; offers recommendations to managers to maximize the predictive validity of purchase intentions.
Working Paper
When Do Purchase Intentions Predict Sales?
Jan 1, 1997
Identifies factors that affect the predictive accuracy of purchase intentions data; offers recommendations to managers to maximize the predictive validity of purchase intentions.