Working Papers

The Stability Heuristic for Weight Judgments

Lu Yang

Nanjing Agricultural University

Dengfeng Yan

NYU Shanghai

Priya Raghubir

New York University

Mar 10, 2021

Uses a series of online and lab experiments to demonstrate a stability heuristic in weight judgments whereby consumers judge objects as heavier the more stable they look and explores how this impacts other judgments such as volume and calorie assessment.

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