Working Papers

p-Hacking and False Discovery in A/B Testing

Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte

Oct 18, 2018

Uses data containing 2,101 commercial experiments from the Optimizely platform, and a regression discontinuity design to detect p-hacking, i.e., the causal effect of reaching a particular p-value on stopping behavior.

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