Working Papers

Being in the Moment: The Effects of Ephemeral Communication in Social Media

Ran Kivetz and Daniel He

Jun 8, 2017

This study investigates an important but overlooked aspect of apps like Snapchat: ephemeral messaging causes people to be more “in the moment” and immersed in the activity at hand. 

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.