Working Paper

Impact of AI Search Summaries on Website Traffic: Evidence from Google AI Overviews and Wikipedia

Mehrzad Khosravi and Hema Yoganarasimhan

Feb 12, 2026

Using data from Google’s AI Overviews (AIO) and Wikipedia, a major informational publisher that is highly cited in AI search summaries, evaluate whether search engine AI overviews reallocate attention away from publisher pages, reducing advertising, subscription and sales revenue.

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