Keeping Your Customers Engaged: Research Insights

Rima Toure-Tillery, Northwestern University

Today more than ever, marketers need to know what matters most to their customers. Northwestern’s Rima Touré-Tillery will present findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis. She will discuss various marketing examples to illustrate the practical implications of these findings. Rima Touré-Tillery is an expert in consumer motivation. Her research has been featured in top academic journals and reported widely in the business press.

Attendees will learn:

  • What motivates people to engage with a brand or service?
  • How can marketers match their efforts with their customers’ goals?
  • What are the biases and distractions that influence consumers’ attention and perceptions, and how can marketers mitigate them?
  • How might these insights apply to the ongoing covid-19 crisis?

During the webinar, Rima will address your questions, highlight research insights to help marketers succeed, and discuss how these insights might apply in times of crisis and uncertainty.



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