BIO

Garrett Johnson’s research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work and his privacy research quantifies the value of online behavioral targeting to industry, and considers the impact of policy and self-regulatory approaches. Garrett works with Internet companies including Google and Yahoo! to answer these questions with Internet-scale data. For his work, Garrett has been awarded the Paul Green Award and has been a finalist for both the John D.C. Little Award and the Gary Lilien Marketing Science Practice Prize.