Presentation: Watching People Watch TV: How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift – MSI

Presentation

Presentation: Watching People Watch TV: How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift

Jura Liaukonyte

Cornell University

Matthew McGranaghan

University of Delaware

Apr 10, 2023

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