Presentation

Presentation: MSI Webinar: Frightful or Fantastic? When Customers and Employees Accept Service Robots

Jenny van Doorn

University of Groningen

Feb 25, 2026

Labor shortages are accelerating interest in social robots across service industries, from healthcare to hospitality. But success depends less on the technology itself and more on whether customers and employees accept robots as part of the service team. This webinar draws on new research to explain when robots are welcomed and when they face resistance in real service environments where humans and robots work side by side. You’ll learn:
  • When customers value robot service providers as much as or more than human employees
  • How frontline employees respond to robot teammates, and what drives acceptance versus resistance
  • Which tasks are best suited for robots versus humans in mixed service teams
  • How to design service roles and interactions that make robots feel helpful, not threatening
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