Beyond an Internet of “One-off Solutions”
Enabled by sensors, analytics, and new platform tools, the IoT is transforming marketing practices through direct measures of consumer behavior. Getting beyond an internet of “one-off solutions”, however, requires high value chain integration and a high degree of circulatory data—raising critical questions about data collection and stewardship. Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
Peter Levin, Intel Corporation
Pricing & Registration
Feb 22, 12:00 AM UTC | Online