Jun 27, 1:00 PM UTC 

| Online


Test & Learn: Systematic Process to Validate Results and Performances

​Marketers have increasing responsibilities to provide accurate marketing performance and customer behavior insights. Developing a deep knowledge of the necessary data to be evaluated, ensuring data representativeness, and setting data quality standards are key attributes to become a data champions. This Lunch Lecture explores the use of Test & Learn framework and how it contributes to data quality and validation.

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Michael Cohen, Marketing Evolution and Elea Feit, Drexel University

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Jun 27, 1:00 PM UTC | Online

Price: $0.00

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