Test & Learn: Systematic Process to Validate Results and Performances
Marketers have increasing responsibilities to provide accurate marketing performance and customer behavior insights. Developing a deep knowledge of the necessary data to be evaluated, ensuring data representativeness, and setting data quality standards are key attributes to become a data champions. This Lunch Lecture explores the use of Test & Learn framework and how it contributes to data quality and validation.
Michael Cohen, Marketing Evolution and Elea Feit, Drexel University
Pricing & Registration
Jun 27, 1:00 PM UTC | Online