Webinars
Profiting from Consumer Data
The insights available from consumer-generated data are potentially limitless, ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In this webinar, David Schweidel discusses steps that organizations can take to exploit available consumer data. Drawing on customer analytics, he touches on the opportunities to leverage internal and external data. He will also discuss the challenges that marketers will face as they implement strategies that depend on consumer-generated data.