Snap offers a myriad of ad formats for advertisers, ranging from Snap Ads, Commercials, Story Ads, to Lenses and Filters, which can become confusing and unapproachable as they all have varying creative requirements to fulfil in order to be leveraged. But by working with Kantar and their Balanced Attribution team, a foundational set of learnings was developed to kickstart a learning agenda with Snap.

Takeshi will tell the story of how the project uncovered best practices in campaign setup and provided a way for Snap to build a test and learn culture with its clients.

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