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We’re excited to announce the launch of a new MSI and ARF joint initiative: a dedicated group focused on B2B marketing. B2B issues play a crucial role in today’s marketing landscape, and we’re creating a space for you to connect, exchange ideas, and shape future programming.

Our first meeting will take place on December 17 and will be facilitated by Sandy Jap (Emory University), a renowned expert in the B2B field. Sandy will share insights from her research, followed by an open discussion where you can help define the topics and priorities for MSI/ARF B2B programming in 2025.

Starting next year, we’ll hold quarterly B2B-focused virtual discussions to support this community.

Your input will help shape MSI’s 2025 B2B program, so if you’d like to influence the topics we tackle next year, don’t miss this opportunity to participate!

PARTICIPANTS CAN EXPECT: 

• A discussion-led environment: participants will come with cameras on, prepared to contribute and engage with fellow members and academics 
• A slate of highly relevant and future-looking topics that address the most critical challenges and opportunities MSI members are facing  
• Facilitation by the latest, most cutting-edge thinking in marketing science academia 
• An opportunity to overcome obstacles and reframe challenges through exchanging insights with fellow MSI members 
• Actionable insights and takeaways that can be applied to daily work and organizational issues