Marketing Measurement: Practical Advice
Marketing Measurement is essential to understanding how well a brand’s marketing works. In this webinar, Paul Flugel will draw on his years of experience with marketing measurement & media firms to share best (and worst) practices when evaluating marketing performance. Topics discussed will include Marketing Mix Analysis, Test vs. Control Analysis, Multi-Touch Attribution, and important considerations when measuring personalized digital media.
Paul Flugel, VP – Marketing Performance & Brand Analytics, Catalina
Pricing & Registration
May 19, 1:00 PM UTC | Online