Jan 10, 12:00 AM UTC 

| Online


Marketing in a Politically Polarized Era

Neil Malhotra, Stanford University, discusses the effects of political partisanship on people’s economic choices and actions, including how they work and shop. A range of experiments in real-world environments offers compelling evidence that partisanship influences economic behavior, even when it is costly. He discusses implications for marketers’ understanding of consumer behavior and for companies’ interactions with their customers.

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Neil Malhotra, Stanford University

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Jan 10, 12:00 AM UTC | Online

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