Jobs-To-Be-Done and The Buyer’s Journey
For over 20 years Tony Ulwick and Strategyn have been helping organizations—many of them Fortune 100 companies—develop innovative products with success rates five times the industry average. In this webinar, Tony Ulwick will describe Strategyn’s patented Innovation process and Jon Dome will explain how Harte Hanks applied the methodology to understanding the buyers’ journey.?
Tony Ulwick, Strategyn, and Jon Dome, Harte Hanks
Pricing & Registration
Jan 26, 12:00 AM UTC | Online