May 1, 1:00 PM UTC 

| Online


How Blockchain Technology Changes Marketing

Blockchain is a disruptive but poorly understood technology that impacts almost every aspect of business. In addition, blockchain instruction is absent in almost all M.B.A. programs. In the MSI webinar, Campbell R. Harvey first presents the basic mechanics of the technology. He then focuses on the implications with a specific focus on how machine to machine payments impact marketing.

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Campbell R. Harvey, Duke University

Pricing & Registration

May 1, 1:00 PM UTC | Online

Price: $0.00

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