Jan 27, 11:00 PM UTC 

| Online

Webinars

Creating Value with Big Data Analytics

How can marketers use big data for smarter decision making? Based on his 2016 book with Edwin Kooge and Natasha Walk, Creating Value with Big Data Analytics: Making Smarter Marketing Decisions, Peter Verhoef will discuss how big data initiatives are changing how firms develop and execute marketing strategies.

Download the slides

View the recording 

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.