Jan 27, 11:00 PM UTC 

| Online


Creating Value with Big Data Analytics

How can marketers use big data for smarter decision making? Based on his 2016 book with Edwin Kooge and Natasha Walk, Creating Value with Big Data Analytics: Making Smarter Marketing Decisions, Peter Verhoef will discuss how big data initiatives are changing how firms develop and execute marketing strategies.

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Pricing & Registration

Jan 27, 11:00 PM UTC | Online

Price: $0.00

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