​Consumers want to be happy, and marketers want to connect with their consumers through this fundamental emotion. Cassie Mogilner Holmes will share the past decade of research illuminating the nature of happiness to reveal the critical role of time. This session will show the value of focusing on time (vs. money), optimal ways to spend time, and how happiness is shaped by one’s time in life. These insights will not only inform you how to engage your consumers more effectively, but they can also be applied to your own life to hopefully boost your happiness.

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