MSI Top Download Award
The MSI Top Download Award is given to authors of the MSI working paper that was most downloaded in its first year of publication. Eligible papers for the 2015 award were issued in 2014.
The award was established and sponsored by Jim and Mittie Figura. Jim Figura was a Colgate- Palmolive Lead Trustee from 1991-2011 and MSI Executive Committee member from 2004-2011.
Marketing Return on Investment:Seeking Clarity for Concept and Measurement
Paul W. Farris, Dominique M. Hanssens, James D. Lenskold, and David J. Reibstein (2014)
Taking the Customer’s Point-of-View: Engagement or Satisfaction?
Bobby J. Calder, Mathew S. Isaac, and Edward C. Malthouse (2013)
Social Media Intelligence: Measuring Brand Sentiment from Online Conversations
David A. Schweidel, Wendy W. Moe, and Chris Boudreaux (MSI Report No. 12-100)