Working Papers

Win-Win Strategies at Discount Stores

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, and Oliver Koll

Jan 1, 2006

Examines the performance of 443 brands at discounters in Germany, Spain, and the U.K. to suggest how national-brand manufacturers and discount retailers can adjust pricing and product factors to align performance objectives.

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