Working Paper
Why Store Brand Penetration Varies by Retailer
Jan 1, 1997
Analyzes the across-retailer variation in store brand performance, using data from 34 food categories for 106 major supermarket chains.
Working Paper
Why Store Brand Penetration Varies by Retailer
Jan 1, 1997
Analyzes the across-retailer variation in store brand performance, using data from 34 food categories for 106 major supermarket chains.