Working Papers

Why Songs Are Like Monetary Losses: Leveraging Insights from the Neurophysiology of Memory to Strengthen Our Understanding of Consumer Experiences

Martin Reimann, Chinmai Basavaraj, Armin Heinecke, Kobus Barnard, and Michael I. Norton

Jan 17, 2019

Employs both a behavioral decision task and functional magnetic resonance imaging to provide preliminary insights into the underlying neurophysiological and psychological mechanisms of experiential (vs. monetary) decision making.

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