Working Paper

Why Songs Are Like Monetary Losses: Leveraging Insights from the Neurophysiology of Memory to Strengthen Our Understanding of Consumer Experiences

Martin Reimann, Chinmai Basavaraj, Armin Heinecke, Kobus Barnard, and Michael I. Norton

Jan 17, 2019

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Employs both a behavioral decision task and functional magnetic resonance imaging to provide preliminary insights into the underlying neurophysiological and psychological mechanisms of experiential (vs. monetary) decision making.

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