Working Paper

Where Does Innovation Start: With Customers, Users, or Inventors?

Stav Rosenzweig, Gerard J. Tellis, and David Mazursky

Apr 21, 2015

Download

Develops a framework with three agents – customer, inventor, and user – and three technologies – novel, imitative, and exaptive – that affect the origin of ideas for innovations; uses data on 180 innovations commercialized between 1900 and 1999.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.