Working Papers

Where Does Innovation Start: With Customers, Users, or Inventors?

Stav Rosenzweig, Gerard J. Tellis, and David Mazursky

Apr 21, 2015

Develops a framework with three agents – customer, inventor, and user – and three technologies – novel, imitative, and exaptive – that affect the origin of ideas for innovations; uses data on 180 innovations commercialized between 1900 and 1999.

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