Working Papers

When Wal-Mart Enters: Retailer Reactions and Sales Outcomes

Kusum Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger

Jan 1, 2008

Examines retailers’ reactions to a Wal-Mart entry into their local market, and sales outcomes, using a dataset including seven first-time Wal-Mart entries, and weekly store movement data for 46 product categories.

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