Working Papers

When Wal-Mart Enters: Retailer Reactions and Sales Outcomes

Kusum Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger

Jan 1, 2008

Examines retailers’ reactions to a Wal-Mart entry into their local market, and sales outcomes, using a dataset including seven first-time Wal-Mart entries, and weekly store movement data for 46 product categories.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.