Working Papers

What Drives Word-of-Mouth? The Roles of Product Originality and Usefulness

Sarit Moldovan, Jacob Goldenberg, and Amitava Chattopadhyay

Jan 1, 2006

Explores how two dimensions of innovation—originality and usefulness—affect consumer word-of-mouth and, hence, the adoption of a new product.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.