Working Papers

What Drives New Product Success? An Investigation across Products and Countries

Katrijn Gielens and Jan-Benedict E. M. Steenkamp

Jan 1, 2004

Investigates cross-national generalizability of impact of key drivers (product, competitive environment, and consumer) on first-year sales of consumer packaged goods in U.K., France, Germany, and Spain.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.