Working Papers

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu, Daria Dzyabura, and Natalie Mizik

May 1, 2020

Using a deep-learning framework, develops a multi-label convolutional neural network model, BrandImageNet, to predict the presence of perceptual brand attributes in the images that consumers post online; applies model to brand-related images posted on social media, and computes a brand-portrayal metric based on model predictions for 56 national brands in the apparel and beverages categories.


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