Working Papers

Viewers’ Perceptions of Prime Time Television Advertising and Characteristics of Commercials Perceived as Informative

Jan 1, 1981

Analysis of large-scale data base to develop new insights into how advertising is perceived by consumers and how it should be tested and evaluated.

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.