Working Papers

Usage Experience with Decision Aids and Evolution of Online Purchase Behavior

Savannah Wei Shi and Jie Zhang

Feb 1, 2012

Investigates whether and how usage experience with decision aids in an online grocery store may drive the evolution of online purchase behavior, and what roles the different decision aids (those for nutritional needs, those for brand preference, those for economic needs, and personalized shopping lists) may play in the process.

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