Working Papers

Understanding How to Achieve Competitive Advantage Through Regulatory Fit: A Meta-Analysis

Dhruv Grewal, Scott Motyka, Nancy M. Puccinelli, Anne L. Roggeveen, Ahmad Daryanto, Ko de Ruyter, and Martin Wetzels

Jan 1, 2010

Synthesizes research results from over 200 studies published over the past 13 years to provide insight into how regulatory fit affects consumers’ attitudes, behaviors, and purchase intentions.

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