Working Papers

Tuition Myopia: Myopic Focus on the Costs of Higher Education Induces Intertemporal Tradeoffs

Haewon Yoon, Yang Yang, and Carey Morewedge

Jun 21, 2019

Across six studies,  demonstrates that consumers of higher education exhibit tuition myopia—they psychologically realize the debts associated with college upon enrollment, not upon graduation, when the costs become due and their financial returns begin; explores the consequences of this intertemporal tradeoff between financial costs and benefits.

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