Working Paper
Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective
Jan 1, 1982
Provides overview of trade promotion issues and recommendations as to how manufacturers can better manage and evaluate promotions.
Working Paper
Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective
Jan 1, 1982
Provides overview of trade promotion issues and recommendations as to how manufacturers can better manage and evaluate promotions.