Working Paper

The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It’s Not Just about High versus Low

Yansong Hu and Christophe Van den Bulte

Apr 1, 2012

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Examines the impact of social status on who is an early adopter, influential, or imitator, for innovations that have the potential to boost one’s social rank; documents that people of high status are most influential, but people of middle status are most likely to adopt early and be influenced by others.

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