Working Papers

The Social Status of Innovators, Imitators, and Influentials in New Product Adoption: It’s Not Just about High versus Low

Yansong Hu and Christophe Van den Bulte

Apr 1, 2012

Examines the impact of social status on who is an early adopter, influential, or imitator, for innovations that have the potential to boost one’s social rank; documents that people of high status are most influential, but people of middle status are most likely to adopt early and be influenced by others.

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