Working Papers

The Social Characteristics Driving Mobile Response to Strangers

Jayson S. Jia, Xianchi Dai, and Jianmin Jia

Mar 30, 2020

Investigates whether consumers’ social characteristics can influence their communications response propensity in contexts ranging from social requests to service interactions; combines field experiments with individual-level mobile metadata from a major Chinese telecommunications carrier.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.