Working Paper
The Role of Distribution in the Diffusion of New Durable Consumer Products
Jan 1, 1990
Develops a mathematical model to analyze the retailer adoption process and how it affects and is affected by the consumer adoption process.
Working Paper
The Role of Distribution in the Diffusion of New Durable Consumer Products
Jan 1, 1990
Develops a mathematical model to analyze the retailer adoption process and how it affects and is affected by the consumer adoption process.