Working Paper
The Role of Attitudinal Information in CLV-based Customer Management
Apr 15, 2012
Determines how the inclusion of customers’ attitudes affects predictions of customer lifetime value and thus a firm’s customer management strategy.
Working Paper
The Role of Attitudinal Information in CLV-based Customer Management
Apr 15, 2012
Determines how the inclusion of customers’ attitudes affects predictions of customer lifetime value and thus a firm’s customer management strategy.