Working Papers

The Past, Present, and Future of Customer Management

Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer, and Donald R. Lehmann

Oct 16, 2019

This high-level overview, curated by leading academics, offers a brief history of how businesses have sought to optimize customer relations and profitability via customer management  – and the pivotal contributions of academic research.


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