Working Paper
The Nature of Organizational Search in High-Technology Markets
Jan 1, 1992
Explores how a buyer’s experience with a product category affects his or her perceptions of product and market characteristics and subsequent search process.
Working Paper
The Nature of Organizational Search in High-Technology Markets
Jan 1, 1992
Explores how a buyer’s experience with a product category affects his or her perceptions of product and market characteristics and subsequent search process.