Working Papers

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Gerard J. Tellis, Stefan Stremersch, and Eden Yin

Jan 1, 2002

Uses data on 137 products in 10 categories across 16 European countries to examine new product takeoff, including inter-country differences in time-to-takeoff and impact of “waterfall” (sequential) versus “sprinker” (simultaneous) introduction strategies.

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