Working Paper

The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness

Gerard J. Tellis, Stefan Stremersch, and Eden Yin

Jan 1, 2002

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Uses data on 137 products in 10 categories across 16 European countries to examine new product takeoff, including inter-country differences in time-to-takeoff and impact of “waterfall” (sequential) versus “sprinker” (simultaneous) introduction strategies.

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