Working Papers

The Impact of Device Used in Digital Paths on Deadline-Driven Purchase Decisions

Meheli Basu, J. Jeffrey Inman, and Kirk Wakefield

Aug 1, 2019

Investigates conversion rates on mobile versus desktop for deadline-driven purchases (event tickets) to see how the consumer’s choice of device in the digital path to purchase influences conversion rates; uses three years of StubHub browsing and transaction data.

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