The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations? – MSI

Working Paper

The Effects of B2B Service Innovations on Firm Value and Firm Risk: How Do They Differ from Those of B2C Service Innovations?

Thomas Dotzel and Venkatesh Shankar

Nov 21, 2016

What are the return and risk outcomes of B2B and B2C service innovations?

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