Working Papers

The Effect of Voice AI on Consumer Purchase and Search Behavior

Chenshuo Sun

New York University

Zijun Shi


Xiao Liu

New York University

Anindya Ghose

New York University

Xueying Liu

Rice University

Feiyu Xiong

Alibaba Inc.

Apr 28, 2021


Analyzes data on consumer-level browsing and purchase records from an online retailer to determine the impact of voice-activated shopping devices on browsing and spending behavior, including possible spillover or cannibalization effects on other channels (e.g., PC or mobile).

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