Working Papers

The Effect of Brand Acquisition and Disposal on Stock Returns

Michael A. Wiles, Neil A. Morgan, and Lopo L. Rego

Jan 1, 2009

Using an event study methodology, examines stock market reactions to hundreds of brand acquisition and disposal announcements made by 49 firms in nine consumer markets in the U.S.; covers 232 brand acquisitions and 163 brand disposals from 1994 to 2006.

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